The Lunch of Champions...

While checking the Olympics for an exciting event like snowboarding or any sort of sport where I can see people jumping and doing flips, a commercial came on for McDonald's. I realize the company is one of the Olympics' major sponsors, along with Coca-Cola, and the global appeal of the event meshes well with McDonald's strong grasp over every inch of the world. My issue with the company is their advertisement.



I realize you are trying to make the most of your sponsorship by proclaiming your food is eaten by Olympic Athletes...but are people really supposed to believe that these world-class ambassadors of sports and their highly-trained physiques are fueled by chicken nuggets dipped in some new-fangled sweet chili sauce? It's insulting to people's intelligence. At least if you're going to market your meals as something a physically active person would enjoy show the salads you offer. Maybe advertise your healthy choice menu. Because everyone in the world knows that Olympic Gold is not won with Golden Brown Chicken Nuggets.

-- Steve Creswick
Ad Doctor