I was watching Sportscenter today and saw the annual post-Super Bowl Disney advertisement of the Super Bowl MVP saying "I'm going to Disney World!" or "I'm going to Disney Land!"
It got me thinking, how exactly in the chaos of the postgame with every player mobbed by a swarm of cameramen and reporters jabbing recording devices at their jaws do they manage to organize the player saying it? What if among the hundreds of people shouting at the player, the voice of the Disney producer gets lost? What if the player simply pushes through the go celebrate with his teammates where he should be? Or what if the person refuses to do it because they want to be compensated? Are they compensated? Does Disney have a deal with the NFL where their players are contractually obligated to do the commercial, and told to be ready for it should they win the Super Bowl? Or the only question I know the answer to...Does it matter? Nope, but I was just curious how it all comes together in such a hectic environment.
-- Steve Creswick
Ad Doctor
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