Human Signage

I was walking through Times Square today and saw someone wearing a sign around their shoulders advertising some product (it's hard to tell when every square inch is trying to sell you something) and thought to myself something smug and demeaning like, "Wow...you know it's bad when your job can be done just as effectively by a wooden or metal pole." But then I got to thinking and you know what, paying some shlub minimum wage to stand around in the rain during peak foot traffic hours makes a lot more sense than spending tens and hundreds of thousands a week to plaster your poster ten stories up where you have to crane your neck back so far its bound to snap just to see the advertisement.

So kudos to you, inventors of human signage...your message still gets lost in the clutter, and your credibility may be called into question the same as any establishment that has some guy handing out flyers that everyone in the world is going to crumble up and throw in the next garbage can...but at least you're wasting less money.

-- Steve Creswick
Ad Doctor