It was announced yesterday that The Daily Show and Colbert Report, along with less popular Comedy Central offerings will no longer be available on Hulu. My first reaction was...that's dumb, offering streaming video of your episodes increases awareness of the product and viewership. Granted most revenue is drawn from television advertisements, which are not at all helped by online watchers, but still...a viewer is a viewer regardless of the medium, and companies are beginning to draw revenue from online episodes too.
But then I found out that they will still offer full episodes on TheDailyShow.com and TheColbertReport.com, which makes much more sense for them because then the people watching online see their advertisements without a middle man taking a piece of the pie.
The only thing Hulu has going in its favor is the convenience of it all...which as we know, American's love. But convenience doesn't matter to the companies who pay for the development and production of these shows. They want numbers...they want results. So Hulu needs to prove that having videos on their sight will provide more viewers, more advertising dollars, and more promotion for upcoming episodes, otherwise Comedy Central won't be the last to pull their programming away from the popular media streaming website.
-- Steve Creswick
Ad Doctor
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