Coo Coo for CoCo? What's next? How about some wild speculation...

$40 million dollars, reportedly, and the undying support of an entire nation. This is what Conan O'Brien received as his severance from NBC's decision to abandon comedy for the sake of God knows what Jay Leno provides--certainly not anything entertaining. But what is next? We know the future of The Tonight Show...it is once again unwatchable and now I can give David Letterman the love and attention he deserves at 11:35pm until Conan settles elsewhere.

Rumors have the Tonight Show Pariah heading to FOX for a substantial deal. It makes sense for FOX to have a late night show of their own to compete with the other major networks (CBS, NBC, and ABC), but after a lifetime of Simpons and Seinfeld syndicated re-runs, a nighttime talk show seems a little out of place.

But where else can Conan go?

Does a late-night show really need to be on one of the big networks to succeed? In the 90's, the Emmy's were dominated by major networks with a few scattered wins from an HBO show here and there. In the new millennium, and continuing on further, cable networks have been showing an increased presence on the awards circuit, and FX, USA, Comedy Central, Showtime, and AMC have all been getting in on the action. Some of the best comedies and dramas are on cable networks, as well as the late-night show that has held the Emmy for that category since 2003, The Daily Show.

But despite The Daily Show's success, it still at best averages under Conan's mark of 2.2 million, and less than half as many viewers as The Late Show(1.5million versus 3.5+ million). Its spin-off, The Colbert Report, averages a similar number. With Conan's deserved cult following, could he average this many viewers on a cable network? I would think so. Could he rival the ratings of Letterman or Leno? Probably not, unfortunately.

For the sake of argument, though, let's defy the conventional wisdom of going where the highest ratings await and try to conceive the best possible product. The popularity and viewership of cable networks is on the rise, so eventually the ratings will be there. It just needs someone to take the leap(no George Lopez does not count because he is neither funny nor on a channel with entertaining original content). So imagine Conan and his unique brand of comedy on FX, following the funniest show on television, It's Always Sunny in Philadelphia, almost entirely unrestricted. Or better yet, picture a late-night line-up of The Daily Show, The Colbert Report, and Conan O'Brien--two hours of heralded comedy icons every evening.

Now which would you rather do: follow the ten o'clock news and a re-run on FOX, join a growing network in FX and further the evolution of cable TV, or combine forces with two brilliantly successful satirists to form a late-night powerhouse on the aptly named Comedy Central. Options two and three sound exponentially more appealing than the former.

If I were a cable executive at Comedy Central, FX, or a handful of other stations trying to make a splash, I'm calling Conan with the biggest offer my budget can handle, and then some. Because along with the good publicity and popular support, you'll get one hell of a funny man and a franchise to anchor your network for years to come, as cable continues to push the boundaries, and network TV remains stuck making the same formulaic sitcoms and talk shows.

No matter what happens, wherever Conan goes(even if he does delve into pornography), I'm sure he'll succeed and make me laugh in the process.

Where do you think Conan should go?

-- Steve Creswick
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